Posts Tagged ‘pepsi’

A Tale of Two Ads: the cost of disconnection

May 9th, 2017 by Robin Anselmi

Empathy. (Don’t roll your eyes.) People often call it a ‘soft skill’ – and the underlying implication is that ‘soft skills’ just aren’t as business critical as other skills. A few weeks ago, Pepsi found out exactly how critical this ‘soft skill’ is to business. If you haven’t heard, they launched this ad, featuring Kendall…